Creative
Strategist
Creativity that moves
business forward.
How you are perceived matters. It shapes what people understand, remember and feel about you. For businesses, that can be the difference between merely fitting in and meaningfully standing out.
Impact
144M+
organic impressions
13M+
organic views
32% → 70%
average watch rate
65 → 1,436
annual responses
Building a national business-wide governance system in two weeks
What began as a Compliance requirement became a wider model for how important information is owned, approved, reviewed and distributed. I developed the first working system in roughly two weeks. It now covers 114 files across five business areas, with 21 named owners and controlled material feeding directly into adviser and client workflows.
Applied Creativity · Systems Thinking · Governance · Operational Design
Select Case Studies
Scaling one brand across 200+ people and 15,000+ clients
I developed an established financial-services identity into a wider system covering brand standards, accessibility, client communications, internal tools, digital environments and regional applications. Colleagues gained practical resources to create more work themselves, while routine design requests into Marketing reduced.
Brand Strategy · Creative Direction · Design Systems · Accessibility
From 65 individual responses to 1,436: building a scalable client insight system
I rebuilt a largely passive feedback programme around real moments in the client journey. Annual responses grew from 65 to 1,436, written comments from 12 to 518, and the resulting CRM reporting made it possible to identify problems hidden by an overall satisfaction figure approaching 95%.
Customer Insight · Experience Strategy · Data & Measurement · CRM
£0 budget, 144m impressions, 13.3m views.
I built Silent Hillside from zero into a global niche media brand, leading the strategy, identity, editorial direction, audience development and production. With no paid media, the project generated more than 13.3 million views, 1.3 million watch hours, 144 million impressions, and 45,000 subscribers by using audience behaviour as the creative brief.
Creative Direction · Audience Strategy · Brand Building · Organic Growth
About me
I’m Jacob Hammersley, a creative leader and creative strategist from Bristol, with a career spanning marketing, financial services and creative work.
I bring years of experience in regulated environments together with original creative strategy to shape how brands are understood and experienced.
And, for what it’s worth, I’m a pretty nice guy!
Affiliations
Chartered Institute of Marketing
Associate Member
Bristol Creative Industries
Member
Royal Society of Arts
Fellow