<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Jacob Hammersley Media]]></title><description><![CDATA[Jacob Hammersley is a creative strategist and marketer specialising in creative direction, brand, audience growth and applied creativity. His work combines marketing strategy, creative leadership, content, performance and audience insight to turn ideas into measurable commercial outcomes.]]></description><link>https://www.jacobhammersley.com/work</link><generator>RSS for Node</generator><lastBuildDate>Tue, 13 Oct 2026 04:51:31 GMT</lastBuildDate><atom:link href="https://www.jacobhammersley.com/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[Hyundai Formula 1 Concept |  Turning a perception gap into a public proof system]]></title><description><![CDATA[Hyundai has changed faster than its reputation. This independent Formula 1 concept reframes entry into the sport as a public proof system, using competition to make the brand’s engineering progress visible. I developed the creative strategy, positioning and identity around one idea: Progress Under Pressure.]]></description><link>https://www.jacobhammersley.com/post/hyundai-formula-1-concept</link><guid isPermaLink="false">6aa8014d7633cc7aef027244</guid><category><![CDATA[Articles]]></category><pubDate>Mon, 14 Sep 2026 17:20:17 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/9f241a_277f0a49daab461ebd3cf14a329707d7~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Jacob Hammersley</dc:creator></item><item><title><![CDATA[Turning a corporate intranet into a company-wide platform for people, knowledge and news]]></title><description><![CDATA[I shaped Vox into a company-wide editorial and knowledge-sharing platform, leading its creative direction, content strategy, publishing governance and engagement analysis. Since 2018, I have developed and published 878 of 1,223 posts, while building a contributor model that strengthened individual ownership, participation and internal communication.]]></description><link>https://www.jacobhammersley.com/post/turning-a-corporate-intranet-into-a-company-wide-platform-for-people-knowledge-and-news</link><guid isPermaLink="false">6a91b49176203b934d60ab0a</guid><category><![CDATA[Case Studies]]></category><pubDate>Fri, 28 Aug 2026 16:21:55 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/9f241a_d870249254c947e1a76edca102e651ab~mv2.png/v1/fit/w_1000,h_821,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Jacob Hammersley</dc:creator></item><item><title><![CDATA[How I turned a document-control problem into a business-wide governance model]]></title><description><![CDATA[I turned a document-control requirement into a business-wide governance model for Clifton Wealth Partnership, reframing storage as an ownership, approval and distribution problem. I designed the operating model, aligned Compliance and business teams around it, and built a system now governing 114 files across five business areas without depending on me to run it]]></description><link>https://www.jacobhammersley.com/post/how-i-turned-a-document-control-problem-into-a-business-wide-governance-model</link><guid isPermaLink="false">6a91b37376203b934d60a974</guid><category><![CDATA[Case Studies]]></category><pubDate>Fri, 28 Aug 2026 16:14:56 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/9f241a_e666dfebfe804717af90d15a981b807b~mv2.jpg/v1/fit/w_1000,h_698,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Jacob Hammersley</dc:creator></item><item><title><![CDATA[£0 budget. 13.3 million views. Building Silent Hillside by earning attention, not buying it]]></title><description><![CDATA[I built Silent Hillside from scratch into a global niche media brand with a £0 marketing budget, leading its creative direction, brand strategy, audience strategy and content model. By August 2026, it had generated more than 13.3 million views, around 1.3 million watch hours and over 45,000 subscribers through earned attention and audience-led creative decisions.]]></description><link>https://www.jacobhammersley.com/post/0-budget-13-3-million-views-building-silent-hillside-by-earning-attention-not-buying-it</link><guid isPermaLink="false">6a91b284968a722ed637bfce</guid><category><![CDATA[Case Studies]]></category><pubDate>Fri, 28 Aug 2026 16:08:41 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/9f241a_e70297f5564e4d48ab81e3cc39d2c0e2~mv2.jpg/v1/fit/w_1000,h_720,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Jacob Hammersley</dc:creator></item><item><title><![CDATA[Clients deserve to know. But they should also WANT to know.]]></title><description><![CDATA[I developed a business' client communication model around a simple principle: clients should not only receive information, they should want to engage with it. Using behavioural data, I reshaped acquisition and investment communications, aligned specialist teams around a clearer creative direction and built repeatable approaches for future growth.]]></description><link>https://www.jacobhammersley.com/post/clients-deserve-to-know-but-they-should-also-want-to-know</link><guid isPermaLink="false">6a91b18b968a722ed637bdde</guid><category><![CDATA[Case Studies]]></category><pubDate>Fri, 28 Aug 2026 16:05:53 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/9f241a_80734bbf0ae549d8a0fb7862e9432c58~mv2.png/v1/fit/w_1000,h_941,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Jacob Hammersley</dc:creator></item><item><title><![CDATA[Building the experience of a national business, not just its first conference]]></title><description><![CDATA[I led the creative direction for Clifton Wealth Partnership’s first national adviser conference, turning an undefined ambition into a coherent attendee experience across communications, content, partners and production. Momentum 2026 brought 98 people together, scored 8.61/10 and established a repeatable model for future national events.]]></description><link>https://www.jacobhammersley.com/post/building-the-experience-of-a-national-business-not-just-its-first-conference</link><guid isPermaLink="false">6a91a8ee94a35c6c99d378f9</guid><category><![CDATA[Case Studies]]></category><pubDate>Fri, 28 Aug 2026 16:01:01 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/9f241a_70fe88959ec9400d98b59c892b821778~mv2.jpg/v1/fit/w_1000,h_853,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Jacob Hammersley</dc:creator></item><item><title><![CDATA[Scaling the brand without flattening what made it recognisable. ]]></title><description><![CDATA[I developed Clifton Wealth Partnership’s brand system, evolving an established identity into a clearer, more accessible and scalable creative framework. The work set brand direction, visual standards and practical tools used across client communications, digital content, workplaces and regional marketing, giving teams greater consistency without losing local relevance.]]></description><link>https://www.jacobhammersley.com/post/scaling-the-brand-without-flattening-what-made-it-recognisable</link><guid isPermaLink="false">6a91a74876203b934d609131</guid><category><![CDATA[Case Studies]]></category><pubDate>Fri, 28 Aug 2026 15:26:55 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/9f241a_4c486341371a4b59885679f9c8c0b1d2~mv2.png/v1/fit/w_1000,h_698,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Jacob Hammersley</dc:creator></item><item><title><![CDATA[Turning passive feedback into a national client insight system built to scale]]></title><description><![CDATA[How I transformed a passive feedback tool into a CRM-connected client insight system. By linking feedback to real customer journeys, I helped Clifton Wealth Partnership uncover issues hidden by headline satisfaction scores, improve management insight and build a Trustpilot programme reaching 175 reviews and a 4.9 TrustScore.]]></description><link>https://www.jacobhammersley.com/post/how-i-turned-a-passive-feedback-tool-into-a-scalable-client-insight-system-capable-of-identifying-pr</link><guid isPermaLink="false">6a91a4c24f7694ed1ed7a673</guid><category><![CDATA[Case Studies]]></category><pubDate>Fri, 28 Aug 2026 15:20:02 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/9f241a_9bbb36d0afe048b3a02e7cbf7503627c~mv2.png/v1/fit/w_1000,h_698,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Jacob Hammersley</dc:creator></item><item><title><![CDATA[Hello, and welcome!]]></title><description><![CDATA[An introduction to my portfolio, a growing collection of selected work, ideas and creative projects, with more case studies, articles and behind-the-scenes thinking to come.]]></description><link>https://www.jacobhammersley.com/post/hello-and-welcome</link><guid isPermaLink="false">6a8f6a6f10c1d906181c0a19</guid><category><![CDATA[Notes]]></category><pubDate>Wed, 26 Aug 2026 22:38:55 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/9f241a_161968ad963d4e75bc1fbe26085eea21~mv2.png/v1/fit/w_1000,h_941,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Jacob Hammersley</dc:creator></item></channel></rss>