Hyundai has changed faster than its reputation. This independent Formula 1 concept reframes entry into the sport as a public proof system, using competition to make the brand’s engineering progress visible. I developed the creative strategy, positioning and identity around one idea: Progress Under Pressure.

I shaped Vox into a company-wide editorial and knowledge-sharing platform, leading its creative direction, content strategy, publishing governance and engagement analysis. Since 2018, I have developed and published 878 of 1,223 posts, while building a contributor model that strengthened individual ownership, participation and internal communication.

I led the creative direction for Clifton Wealth Partnership’s first national adviser conference, turning an undefined ambition into a coherent attendee experience across communications, content, partners and production. Momentum 2026 brought 98 people together, scored 8.61/10 and established a repeatable model for future national events.

I developed Clifton Wealth Partnership’s brand system, evolving an established identity into a clearer, more accessible and scalable creative framework. The work set brand direction, visual standards and practical tools used across client communications, digital content, workplaces and regional marketing, giving teams greater consistency without losing local relevance.