Hyundai has changed faster than its reputation. This independent Formula 1 concept reframes entry into the sport as a public proof system, using competition to make the brand’s engineering progress visible. I developed the creative strategy, positioning and identity around one idea: Progress Under Pressure.

I shaped Vox into a company-wide editorial and knowledge-sharing platform, leading its creative direction, content strategy, publishing governance and engagement analysis. Since 2018, I have developed and published 878 of 1,223 posts, while building a contributor model that strengthened individual ownership, participation and internal communication.

I turned a document-control requirement into a business-wide governance model for Clifton Wealth Partnership, reframing storage as an ownership, approval and distribution problem. I designed the operating model, aligned Compliance and business teams around it, and built a system now governing 114 files across five business areas without depending on me to run it

I built Silent Hillside from scratch into a global niche media brand with a £0 marketing budget, leading its creative direction, brand strategy, audience strategy and content model. By August 2026, it had generated more than 13.3 million views, around 1.3 million watch hours and over 45,000 subscribers through earned attention and audience-led creative decisions.

How I transformed a passive feedback tool into a CRM-connected client insight system. By linking feedback to real customer journeys, I helped Clifton Wealth Partnership uncover issues hidden by headline satisfaction scores, improve management insight and build a Trustpilot programme reaching 175 reviews and a 4.9 TrustScore.